Case Study

A-Denver Roofing Landing Page

WordPress Landing Page2025Role: Layout · Front-End Development · WordPress Implementation

A visually engaging landing page for a major roofing company, designed to convert visitors into leads.

WordPressCustom ThemeParallaxForms

Impact: Created a high-impact, campaign-ready page that ties into the broader corporate site while capturing leads effectively.

Problem

• The brand needed a standalone page to highlight specific offerings and campaigns.
• The page had to feel premium while staying consistent with the corporate site.

Approach

• Designed a long-form layout emphasizing trust, social proof, and a clear CTA.
• Implemented parallax sections and an on-page form within WordPress.

Outcome

• Improved clarity and conversion opportunity for roofing campaigns.

Highlights

Key decisions and details from this build.

What this project shows

This case study highlights how I approach front-end engineering: beginning with indentifying the problem, designing a structure that can evolve, and shipping a quality result that holds up in production.